Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing should be viewed as part of a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
A few things to think about when developing your content strategy:
Who will be reading your content?
Using a variety of content types and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with.
What problem will you be solving for your audience(s)?
Ideally, your product or service solves a problem you know your audience has.
What makes you unique?
In order to prove why you’re worth buying from, you need to prove why you’re worth listening to.
What content formats will you focus on?
What forms will your content take? Infographics? Videos? Blog posts?
What channels will you publish on?
Just as you can create content in different formats, you’ll also have different channels you can publish to
How will you manage content creation and publication?
Figuring out how you’ll create and publish all your content can be a daunting task. It’s important for a content strategy to know who’s creating what, where it’s being published, and when it’s going live.
Creating successful website content is all about finding the perfect balance. Your copy should be optimized in order to attract visitors, but it should also provide those visitors with valuable information.
For assistance with your Content Marketing Program, call us today.
Growing your business isn’t easy. You need a partner ready to create the sales strategy, build the team, launch the tools, optimize, and stay agile along the way.